The internet is an infinite treasure trove. Vast opportunities are waiting for those who can dig them thoroughly. For the meantime, the “X” is marked on internet marketing. Making sales and generating high traffic are some of the indicators of a successful online pitch.
However, not all reaches the pinnacle. Many online marketers stumble along the way. Some don’t even get the chance of climbing. Despite the lofty promises it offers, internet marketing is surrounded by numerous amount of challenges.
Moreover, it doesn’t matter if you are new or veteran to this field. These challenges will always be present and looming.
In this article, we have listed some of the most common internet marketing challenges an online marketer faces. Of course, we also provided solutions for each of these troublesome challenges.
1. Building a Quality Website
When you are into internet marketing, one of the requirements that you should do is to create a quality website. By saying “quality website,” it means that it is responsive to any platforms (PC, cell phone, tablets) and SEO-friendly. According to Business2Community, 46 percent of people judge the credibility of a company based on the quality of their website.
How to determine if a site has a low quality
- Poor graphics
- Takes time to load
- Disorganized contents
- Messy appearance
- Lacks functions (ergonomics)
To have a quality website for your brand or product, you need to hire a graphic designer and a programmer. This duo is sufficient enough to cater your needs and visual preferences for your website. Make sure that they can do the job professionally. On the other hand, it is your responsibility to pay them at a reasonable rate.
2. Content Creation
Producing content is easy. But creating a quality content can be troublesome. The reason why some online marketers are having a hard time reaching their audiences is because they don’t have the adequate content that can attract them. Moreover, a bad content can create ambiguity to your website, hence leading people to believe that your company is fake and dubious.
To resolve this issue, hiring professional writers and content providers is the plausible solution. You can also hire individuals who are good at creating videos and motion graphics. After all, the internet is continuously transforming, and written contents alone may not be sufficient enough to boost your sales.
3. Social Media Leverage
To be successful in any internet marketing stints today, you need to utilize the power that the social media holds. Majority of people nowadays have an account with one or two social media platforms such as Facebook, Twitter, and Instagram. But being big in social media is not a whistle in the park. In fact, promoting your product on any social media site is arduous enough that many marketers get discourage in the long run.
Creating quality and engaging content are one of the first steps in solving this problem. You need to be creative and informative enough to attract the audience to visit your social media page. Other than that, you also need to build influence by establishing a good rapport. This means that you have to be responsive all the time to questions and comments from the people.
To get started with social media, you may invest a little of your money in promotions and advertising. You need to get seen in social media. Unless if your brand or company is popular already.
4. Right Software, Right Technology
Internet marketing does not only involve the internet for its work. The truth is, you need more software and programs that can make your job easier and more efficient.
If you are an online marketer, you need to have at least access to several tools that can improve the quality of your content. Such of these are Photoshop, Illustrator, Grammarly, and any anti-plagiarism programs. Other than that, you also need to own some search engine optimization (SEO) tools to help you boost your site.
You can never track the rankings of your website and check how your competitors are doing if you have inadequate tools to do it. Moreover, you can never assess the quality of your content if you don’t have the said programs.
The best thing you can do right now is to invest in these necessary applications. You will need them.
5. Getting the Right Audience
In internet marketing, it is not about getting the biggest audience. The one thing that you should aim for is to get the right audience that can be converted into your clients. You can expect that these people, one way or another, will become the source of your future sales.
However, the people on the internet are getting bigger each day. Their demographics are becoming so diverse that it is hard to identify which of them is the right audience for your product.
If you want to have a filter for these people, you need to be particular about your brand and pitch. You need to indicate precisely what services are you offering, and which demographics will benefit them. Aside from that, you need to analyze the behavior of the people going in and out to your website. In this way, you can assess if you are getting the right audience.
6. Significant Traffic but Slow Sales Growth
One of the misconceptions that most internet marketers often believe is that high traffic means high sales. It is just the same as the belief that ranking first in search engines are all that matters. Getting a good spot but with no sales is one of the proofs that traffic is not the determining factor for the success of internet marketing.
To boost the chances of getting sales, you need to assess your goals. If you want people to subscribe to your site, then make it accessible and visible for them. Always mention it on your contents and put a sign-up box to keep them reminded.
If you are selling products, make sure that you would back them up with contents that would compel them to buy. Or at least show them that you are not offering bogus, low-quality items.
7. Setting Up A Team
Internet marketing can never be done by a single person alone. There is no way that one or two people can handle all the arduous tasks that digital marketing poses. If you want to sustain the efficiency of your errands while keeping the quality in check, you need to set a team.
An ideal internet marketing team is composed of the following professionals:
- Overall supervisor
- Team manager
- Content creators
- Graphic designers
- Web site managers
- Social media managers
One of the challenges that an internet marketing team faces is cohesiveness. This problem is particularly the case if you are outsourcing your team to different countries. More than that, you also need to ensure each and every output of your team members are in sync.
To overcome this challenge, you need to have constant communication with your team. Messaging platforms such as Skype are the best venue for your entire team to meet up. More than that, you need to ensure that your team members get sufficient training to enhance their productivity and efficiency in the job.