One of the key factors to having a strong brand on social media is creating a logo for your brand.
The aim of social media is to help you promote your brand and increase visibility. At the
same time though, a great logo will also help to make your brand appear more professional and it
will ensure that there is consistency between all of your different channels. If the same professional
looking logo is used everywhere from your Twitter account to your Facebook account, then these
will become linked in the minds of your visitors and that will send a clear message.
But in order for this message to be a positive one, that logo needs to look the part. So how do you go
about designing a great logo for your social media campaign?
Quality
It starts by ensuring that your logo is high quality and that it looks professional. To accomplish that,
you either need to have the right tools and know-how yourself, or you need to hire someone who
does.
One thing that is crucial here is that your logo must be made with a vector file. These are files that are easy to edit and that don’t lose any quality when they are resized. It’s what will ensure your logo
always looks maximum quality.
Design
Of course the design is also very important and in an ideal scenario, you will ensure that both the
image itself and the name of your company together tell a story of what your brand is about. So for
example, if you are a fitness brand then you need to make sure that’s immediately apparent. And
not only should your viewers be able to see that you’re a fitness brand, they should also be able to
see what kind of fitness brand you are. What’s your mission statement and ethos? What kind of
person will like this?
The aim is to create a logo that when viewed with anyone of your posts, makes the right kind of
person instantly want to follow your page or click subscribe if you run a YouTube channel because they feel that it’s exactly the kind of thing that they’re going to enjoy.
If you can manage that, then you should expect to see a huge increase in traffic and better engagement from the fans that you already have!
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