Most companies today are already utilizing some content marketing methods in one form or the other. Studies show that companies that can produce a majority of their leads through online channels will grow quicker and are more profitable than companies that relied more heavily on traditional marketing campaigns for generating leads. Here are some content marketing methods that you can incorporate into your overall marketing strategy to increase growth and profits.
One of the most valuable content marketing tools in your arsenal is your company’s website. With a little attention, it can become your most powerful tool for generating leads. Your site can be used to leverage both blogging and search engine optimization to increase traffic to your site. The company website should include static web page content and stock educational content.It may also contain educational content to gain the highest return on investment.
A natural extension of content marketing are the numerous social media platforms that have become popular. They work as content marketing tools in a couple of ways. First, your content can be posted directly to the platforms in the form of tweets, status updates, and dialog with other users. Secondly, you can use them to introduce different pieces of content that link back to blog posts, whitepapers, and other content on your site.
Finally, the most important use of social media in creating content marketing is the brand awareness as well as brand loyalty it brings to your organisation.
Email marketing is a technique that involves cultivating a targeted list of contacts. Emails are usually sent periodically to offer educational content as well as amazing offers. You are offering your prospective customers information that will help them, therefore making them more eager to do business with you down the road.
Web analytics tools comprise the unseen data behind your content marketing efforts. They allow you to monitor the activity on your website. From your analytics, you learn important information such as how many visitors, downloads, and where the traffic originated from. You should use these tools to measure the success of your content marketing campaigns.
Stock content refers to the educational resources that you make available on your website for potential and current customers to download. Whitepapers, guides, ebooks, research studies, and books all make up the stock content on your website. In addition, they help to enhance your reputation as a thought leader in your industry.
When you first begin your content marketing campaign, it is essential that you don’t rely on a single tool. It is advisable to instead leverage on multiple content marketing tools. By leveraging these five methods, you can turn your online presence into a lead generating machine. Thus, growing your business into a high-profit business , now who doesn’t want that?