Blogs and Blogging – How to Monetize your Blog


The Popularity of Blogs Today

In recent studies by the American Life Project and The Guardian (UK), researchers asked whether or not the popularity of blogs today was growing in the two countries; and if so, why? The results on blog popularity were not exactly what most members of the blogosphere might expect.

Researchers working on the American Life Project found that the popularity of blogs today in terms of readerships in the United States was absolutely exploding; however, they also found that the amount of blogs available was increasing slowly in comparison. In the last six months of 2004, for instance, blog readers grew from a mere 17% of the population to a robust 37%–a significant increase. However, blog writers only increased from 5% and 7%; and largely maintained their homogeneous composition, which is predominantly male, young, and wealthy. The ALP attributed this explosion in readerships to the Presidential race, where both candidates employed blogging in some form to attract campaign donors.

The Guardian, which performed their study more recently, also found similar results in the United Kingdom on the popularity of blogs today. While they also found that readerships had increased dramatically, they did not find the same issue of slow blog growth; however, they did find out that a fairly astonishing 30% of frequent Internet users had never even heard of a blog.

So in which direction is the popularity of blogs today moving?–To greater profusion or to obscurity?

Given that blogs are the best intermediary between websites and forums, it is hard to imagine that they will decrease in the popularity of blogs today; conversely, however, it isn’t hard to imagine that they will improve significantly in continuation with how they have changed since their inception in the mid-1990s.

In the short term, it is fairly safe to imagine that larger blogs will experiment with video technology while older blogs stick


How to Monetize Your Blogs

Other than direct sales and adsense, are there any other methods you can make money from using your blog? Yes, there are several, but three are usually used more often than others: 1) lead generation; 2) affiliate marketing; and 3) newsletter subscriptions.

Of all the other methods you can make money from with your blog, lead generation may be the most promising. This is an especially true if the market your blog is in is related to anything financial. Mortage and refinance leads are especially good, as they bring in tiered commissions. Your first commission will come when you generate the initial lead – which will simple entail getting someone to fill out a completely free form; this lead will earn you anywhere from $3 to $12. If this lead then goes on to refinance her home with the company in question, you could earn a windfall of several hundreds or several thousands of dollars.

The other methods you can make money from with your blog include affiliate marketing and newsletter subscriptions. Affiliate marketing generally consists of either directly signing up as an affiliate through someone’s website – or signing up as an affiliate through a third party. You will then use your blog to market this person’s products for a share of the total price. If you sell information products from Click Bank or Commission Junction, you can earn as much as 75% per sale; however, if you sell physical products, such as chairs and tables from Link Share retailers, such as Wal Mart, you will earn a 7-15% commission at best.

If these other methods you can make money from don’t sound appealing, you can always consider newsletter subscriptions. You can create an opt-in page or a “squeeze page” on your blog and offer a trial subscription to your newsletter. If you provide quality content and promote your blog, you could end up with hundreds of subscribers over time.

Other methods you can make money from on your blog include selling advertising space directly and selling site memberships that allow visitors to access certain server-side tools.


with easy, faster-loading models. It is also fairly safe to image that blog indexing methods will continue to improve and may even break away from the traditional algorithm method.

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