Pinterest is one of the top most visited search engines in the world. And that’s good news for your online business. You why? Sales can easily be made where the population exists if you know what you’re doing. Earnestly, a lot of online businesses and online business owners have maximized Pinterest for their business growth.
Pinterest connects ideas and inspiration with action. Users turn to Pinterest to discover new products, plan purchases, and find solutions to their needs. This creates a unique opportunity for online businesses to showcase their offerings in a highly engaging and visual manner.
So, whether you’re selling in an online marketplace place, on Facebook, on Facebook marketplace, on Esty or your personal E-Commerce website, you like other online business owners can maximize Pinterest and increase your business growth drastically.
If you’re new and ready to dive right in to maximize Pinterest for your business growth, join in this ride. This article is just for you.
This article would cover all you need to know about creating a Pinterest account:
1. Open an account:
To get started on Pinterest, you have to create an account or, convert your personal account to a business account.
For a complete newbie, this is the first step. If you already have a business account, get logged in.
Creating or having a Pinterest business account is necessary because once you get a business account, you will get access to Pinterest analytics.
And, like any analytics, Pinterest analytics is really important for you whether you’re a business or a creator, it would help you see what’s working and what’s not. You’ll see what pins are performing well and a host of other information that would be very helpful to you in maximizing your Pinterest account to grow your business. With the details of the analytics, you’ll be able to do more of what what works and retire what doesn’t.
You can start up a business account by going to your account, then click on account management, then click on convert to a business account option. Afterwards, follow all the prompts accordingly.
To get more information and details on this, you can visit the Pinterest website. Pinterest has a good documentation on the site to help you get around the account creation.
2. Choose your niche:
The niche you chose will determine the content you create. Your niche is that space in which your business it service is most relevant in. Some niches are fashion, tech, fashion design, home decor and a host of others.The more value you provide in your niche via your Pinterest account, the more people would save your pins, and the more relevant Pinterest would consider your page.
Focus on content that solves problems, meet needs and satisfies interest. This would help you grow and be more relevant in your niche. Create content about the core product or what you want to sell and create content about the things that complement the product(s) in your niche.
Then again, it is worth of note that you could maximize several niches that are related in your page. It has it advantages though and down sides. Pinterest doesn’t like it if you use vague and a lot of different boards it pins that are unrelated or are just completely random, especially for a business Pinterest.
3. Profile and boards update:
Ensure you complete your profile, set up your boards and get your Pinterest ready for pins that people can refer to. Four elements of your business Pinterest account profile picture you have to fix are:
- Profile name
- Cover photo
- Profile picture
- Profile description
Your profile picture is the picture that people will see when they first visit your page. You could use your company’s logo for your profile picture. Using the same profile picture across various or multiple social media platforms is quite ideal for branding and brand identity purposes.
Your cover photo is a rectangular image that sits behind the profile image or photo. It could give more detail about your business. You could use that space to promote your business. It could be a flier, or a specialized cover photo that outlines your business or product areas in your chosen niche.
Some persons go as far are using their cover image to promote their incentives like discount for first time buyers, time limited offers, free shipping, discount sale and free lead magnet.
4. Research for and find the right keywords:
Overtime, it has been observed that keywords from the Pinterest app does much better. Hence, it’s wise to maximize the Pinterest keyword along with other keywords.
Find the right keyword for your account and your pin. Because, without using the right keywords, you would not get the visibility and more so sales you need.The Pinterest is a search engine optimized platform which means that needs keywords. If you use the appropriate keyword, your pin(s) along other pins would be found when that keyword is searched for.
So, find the right keywords because keywords are so integral to the algorithm and how Pinterest works.Whether you’re a seasoned entrepreneur or just starting, understanding the benefit of using Pinterest for your Pinterest strategy can significantly boost your online business growth.
So, by leveraging Pinterest, online businesses like yours can position their products and services directly in front of a motivated audience looking to discover, save, and act on new ideas. This can lead to increased visibility, engagement, and ultimately, higher online business sales.
